Room to Read India is proud to launch the sixth edition of its annual flagship campaign, #IndiaGetsReading. The campaign themed "Make Room for Early Learning," will run from August 15 and culminate on September 8, International Literacy Day. This year's campaign theme, "Make Room for Early Learning”, highlights the vital role of early learning in building lifelong learners. Various researches underscore the importance of nurturing children during their early learning years (ages 3-8), emphasizing that investments in early education are crucial for unlocking their full potential. According to The World Bank’s latest publication, The State of Global Learning Poverty: 2022 Update, 70% of 10-year-olds in low- and middle-income countries are unable to comprehend simple texts. Room to Read’s India Gets Reading campaign this time underlines the need to create enriching, language-rich environments through various learning initiatives in primary schools, anganwadis, and community settings. Aligning with the National Education Policy (NEP) 2020 that envisions a robust framework for early learning, emphasizing the importance of the first eight years of a child's life for their development, this campaign will put spotlight on how quality early learning experiences can significantly influence a child’s future learning capacity. Reading is a skill that must be intentionally nurtured. Young minds need to develop new connections, building on their existing language and cognitive abilities, to master the art of reading. Exposure to stories, conversations, and even the simplest scribbles is vital in this journey. This year, under the ‘Make Room for Early Learning’ theme, Room to Read… About #IndiaGetsReading 6.0
Click here to read India Gets Reading Concept note
It’s time to get India reading!
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Listen to the complete campaign launch message by our Country Director, Poornima Garg
#IndiaGetsReading 6.0 Campaign Milestones
In 2019, we launched the #IndiaGetsReading campaign as part of our Literacy Program. Since then, we’ve had India Gets Reading 2.0 (2020), India Gets Reading at Home (2021), India Gets Reading – Reading Equals (2022), and India Gets Reading – Teachers as Changemakers (2023). Revisit the vibrancy of each edition in our Campaign Newsletters. Join us in making a difference by contributing to our campaign. To learn more about how you can get involved, simply send us a message with your name, location, and preferred activity at [email protected]. 
Let’s revisit #IndiaGetsReading previous editions
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Pledge Your Reading Time
Join us in the #PledgeReadingTime initiative! Dedicate just 15 minutes a day to reading and be part of a movement that celebrates the joy of books. Click on the image to take a pledge! Learn more about how to participate in the pledge. Read our Toolkit 